Beauty Brand Ads

This advertisement was created to promote Clinique’s product, Smart Clinical Repair Wrinkle Correcting Serum, positioned as a solution to visible signs of ageing. The headline “Defy ageing.” was to create a strong call to action to entice viewers to look. The ad highlights a key claim: the product can reduce stubborn lines by 20% in 10 days, supported by a footnote explaining consumer testing conditions. A before-and-after skin comparison is included to visually reinforce the product’s effectiveness. The featured bottle and packaging appear prominently in the layout, paired with text emphasizing advanced retinoids and CL1870 laser complex peptides. Overall, the aim of the ad was to combine scientific credibility with clear visual storytelling to communicate results-driven skincare. 

This was a recreation of an ad available in Myer and David Jones for Elizabeth Arden's Advanced Light Ceramide Capsules. 

The reason of the recreation was to improve on an existing ad in the world and fix the issues within it. The original ad had limited information and a young model on display. As Elizabeth Arden is a beauty brand targeted towards older women, I improved the imagery by including the product being promoted, changing the model to an older middle-aged woman, and including more information about the product.

These changes were made with thorough research of consumer behaviour and psychological studies; therefore, the improvements on the ad should increase sales for the product.