Nurture Zest: Juice for the Youth

Design Prompt: Lawley Vegetable Farm wants a modern container that will appeal to teenagers and young adults, that showcases this new vegetable juice blend that has beetroot as its base ingredient. The vegetable juice needs to be attractive to teenagers and young adults and could be artificially coloured to meet the visual expectations of the target audience. 

For my design for the Lawley Vegetable Farmer’s juice container, I chose to keep the juice in a cylindrical, sleek bottle made of glass, similar to how the brands Voss and Pressed Earth keep their beverages. The label for the juice was kept simple and minimalistic, with flat illustrations of the vegetables that are present in the juice. As beetroot is the primary ingredient, it is in the forefront of the illustration. The font is simple and minimalistic to keep with the overall aesthetic presented.